National Air Ambulance Week

Last month, air ambulance charities across the country appealed to the public to celebrate the work of local air ambulances and promote awareness of the services they provide. Running from 22–28 September, National Air Ambulance Week is a national campaign introduced by the Association of Air Ambulances, which gives the air ambulance community a national voice and an opportunity to promote the work that they do at a local level (Association of Air Ambulances, 2014).

Last year's campaign saw notable exposure as a result of a celebrity video montage which featured 17 celebrities and sports personalities saying the words: ‘I support my local air ambulance, do you?’ As part of the initiative for 2014, local charites have turned to the general public and asked them to produce a short video quoting the same words and place it on their social media feed. To increase the number of participants in the campaign, those producing videos were asked to use the tag #NAAW2014 and to nominate three individuals to also upload a video.