What is our unique selling point?

Abstract

At the Trauma Care conference that took place in Telford in May 2010, Matt Capsey, Senior Lecturer of Paramedic Science at Teeside University, presented a very interesting discussion, titled ‘Paramedics—what is our unique selling point?’. Here, he discusses this in more detail, arguing that paramedics must develop a stronger sense of identity and value the unique contribution they bring to patient care. He presents a view that if paramedics value their unique skills, then they can contribute to wider healthcare practice—but without a strong sense of professional identity, their voice may be sidelined in future developments.