References

Tweet by a UK Paramedic. 2017;

Tweet by a Victim. 2017;

Tweet by member of the public. 2017;

Braunack-Mayer AJ, Mulligan EC Sharing patient information between professionals: Confidentiality and ethics. Medical Journal of Australia. 2003; 178:(6)277-279

Casey G, Wells M Remixing to design learning: Social media and peer-to-peer interaction. Journal of Learning Design. 2015; 8:(1)38-54

Data Protection Act. 1998. http//www.legislation.gov.uk/ukpga/1998/29 (accessed 20 June 2017)

Eriksson M, Olsson EK Facebook and Twitter in Crisis Communication: A Comparative Study of Crisis Communication Professionals and Citizens. Journal of Contingencies and Crisis Management. 2016; 24:(4)198-208

European Union. 2016;

Gillon R Confidentiality. BMJ. 1985; 291:(6509)1634-6

Gold J, Pedrana AE, Stoove MA., Chang S, Howard S, Asselin J, Hellard ME Developing Health Promotion Interventions on Social Networking Sites: Recommendations from The FaceSpace Project. Journal of Medical Internet Research. 2012; 14:(1)

Health and Care Professions Council. Standards of proficiency for paramedics. 2014. http//www.ncbi.nlm.nih.gov/pubmed/21070904 (accessed 20 June 2017)

Health and Care Professions Council. Standards of conduct, performance and ethics. 2016. http//www.hcpc-uk.org/publications/standards/index.asp?id=38

Human Rights Act. 1998. http//www.legislation.gov.uk/ukpga/1998/42/ (accessed 20 June 2017)

Policy for Use of Social Media.London2013

London's Air Ambulance to live-tweet day-to-day work in fundraising drive. 2015. http//www.charitydigitalnews.co.uk/2015/07/27/londons-air-ambulance-to-live-tweet-day-to-day-work-in-fundraising-drive/ (accessed 20 June 2017)

Palenchar MJ, Freberg K Conceptualising social media and mobile technologies in risk and crisis communication practices. In: Cumiskey K. M., Hjorth L. Routledge: Mobile Media Practices, Presence and Politics; 2013

Simon T, Goldberg A, Aharonson-Daniel L, Leykin D, Adini B Twitter in the Cross Fire? The Use of Social Media in the Westgate Mall Terror Attack in Kenya. PLoS ONE. 2014; 9:(8)

Steele S, Adcock C, Steel A Ethical, legal and professional issues arising from social media coverage by UK Helicopter Emergency Medical Services. Emergency Medicine Journal. 2016; 33:(1)57-60

UK Parliament. Health and Social Work Professions Order. 2001. http//www.hcpc-uk.org/Assets/documents/10004784HCPC-ConsolidatedHealthandSocialWorkProfessionsOrder(July2014).pdf (accessed 20 June 2017)

SOCIAL AND DIGITAL MEDIA POLICY.: West Midlands Ambulance Service NHS Foundation Trust; 2016 https://doi.org/https//.org/PC–Policy–030

Woogara J Human Rights and Patients' Privacy in UK Hospitals. Nursing Ethics. 2001; 8:(3)234-246

Live tweeting by ambulance services: a growing concern

02 July 2017
Volume 9 · Issue 7

Abstract

Despite advances in technology being a driver of paramedic professional development, particularly over the past decade, the introduction of new forms of technology appears to have presented paramedics with some professional challenges. Paramedics, pre-hospital clinicians, and ambulance service providers in both the United Kingdom and Australia, have begun using social media technology to communicate what they do to the general public. Unfortunately some of the material that has been communicated appears to breach professional standards of practice, and therefore has the potential to cause harm to the patient, the individual paramedic, and the paramedic profession more broadly. This article will present the rationale behind why this behaviour is unprofessional, ethically and legally unsound, and why it must cease. We offer a tool that will assist paramedics, and other healthcare professionals, to practise safe and professional social media use in their workplace.

As registered health professionals, paramedics in the United Kingdom are required to conduct themselves in a manner that aligns with their professional code of conduct (Health and Care Professions Council, 2016). This code specifies ethical and legal standards, which must be upheld in paramedic practice. These codes sit alongside various other legal and policy instruments that regulate paramedic practice such as the Health and Social Work Professions Order 2001 (UK Parliament, 2001); HCPC Standards of Proficiency (Health and Care Professions Council, 2014), and local social media policies (London Ambulance Service, 2013).

Together these regulations provide guidance for practitioners about how to practise as a professional, and thus provide competent and safe care that maintains the protection of the patient, the individual paramedic, and the paramedic profession more broadly. However, recent examples have demonstrated that some paramedics appear to be unclear about how to professionally engage the use of social media in their practice and in so doing put patients, themselves, and the profession more broadly at risk.

Subscribe to get full access to the Journal of Paramedic Practice

Thank you for visiting the Journal of Paramedic Practice and reading our archive of expert clinical content. If you would like to read more from the only journal dedicated to those working in emergency care, you can start your subscription today for just £48.

What's included

  • CPD Focus

  • Develop your career

  • Stay informed